EDEKA StartHub

EDEKA StartHub is a support offering from EDEKA aimed at startups, serving as a central point of contact for new products within the EDEKA ecosystem. It enables startups to present their products to more than 5,000 retailers and place them on EDEKA shelves. The program primarily supports companies from the food and retail industry that offer innovative products. The target audience is startups looking to strengthen their brand presence within the EDEKA Group.