REWE Startup Hub

REWE Startup Hub is the REWE Group's platform for digital startup cooperations and innovation projects in Germany and the European Union. Its offering includes targeted matchmaking between pioneering startup solutions and the innovation needs of various REWE Group divisions, without exclusivity and with a focus on market-driven approaches. Services include systematic needs analysis as well as actively fostering partnerships to enhance innovation capacity in retail, e-commerce, and logistics. Supported sectors are technology and digital startups, particularly those with applications in retail and logistics; target groups include both startups and internal departments of the REWE Group.