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Urban Innovation Hub Pop-Up, based in Villingen-Schwenningen, offers innovative solutions for brick-and-mortar retail and revitalizes city centers through digital impulses. It serves as a platform for exchange between research, business, and urban society to develop collaborative solutions. The target group includes small and medium-sized enterprises in the service sector, particularly in retail. The pop-up is implemented by Konstanz University of Applied Sciences, Furtwangen University, and the IHK Schwarzwald-Baar-Heuberg.