Fireside Chat with Marty Cagan and Elias Lieberich

About

ProductTank Berlin So much is changing in the product world. Obviously Generative AI is already having a profound impact. But also several roles and methods of the past are no longer as relevant as they once were, with Agile being a prime example. Increasingly, companies are moving to the Product Operating Model to leverage AI's benefits, which also highlights the need for much stronger product leadership. During this fireside chat, [Marty](https://www.svpg.com/team/marty-cagan/) and [Elias](https://www.linkedin.com/in/lieberich/) will discuss these topics, emphasizing what this means for companies and product people in Germany. **Agenda** 18:00 - Doors open for snacks, drinks, and networking 19:00 - Welcome from organisers 19:10 - Fireside Chat with Marty Cagan and Elias Lieberich 20:10 - Networking 21:30 - Event ends **Please note:** * **Please bring your IDs as you’ll need it when entering the venue.** * The event is RSVP only: to enter, you must RSVP here on Meetup. * We'd like to capture the event with photographs for promotional purposes, such as sharing on LinkedIn after the event. If you have any concerns or preferences regarding this, please feel free to let us know beforehand. This event is orginised in collaboration with [Productlab](https://productlab.app/) and sponsored by [Delivery Hero](https://www.deliveryhero.com/) **About Marty Cagan:** Marty Cagan has been helping companies to move to the product model for more than 40 years. Before founding the Silicon Valley Product Group to pursue his interests in helping others create successful products through his writing, speaking, advising and coaching, Marty served as an executive responsible for defining and building products for some of the most successful companies in the world, including HP Labs, Netscape Communications, and eBay. As part of his work with SVPG, Marty is an invited speaker at major conferences and top companies across the globe. Marty is also the author of the books INSPIRED: How to Create Tech Products Customers Love and EMPOWERED: Ordinary People, Extraordinary Products, and the new TRANSFORMED: Moving to the Product Operating Model. **About Elias Lieberich:** Elias is the founder of Product Matters and he spends his time coaching and advising companies on how to move to the product model and achieve the outcomes they need. He is particularly passionate about high-impact / high-complexity B2B solutions. During his 12+ years at Google, he created >$100Ms of impact across critical products such as YouTube and Google Ads. Elias has also created two landmark platforms in the reservations and deal space. Elias’ product experience includes YouTube, Google Search Ads and Intrinsic.ai. He has successfully led numerous product and engineering teams across the United States and Europe, including organizations with 100+ people.