BMW Startup Garage
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Program Context
BMW Startup Garage is the venture clienting unit of the BMW Group and supports technology-oriented startups with functional prototypes through four-month pilot projects directly with BMW business units. Rather than investing capital, BMW acts as the first paying customer, issues purchase orders, and integrates startups as official suppliers. Prerequisites include a completed accelerator phase, a legal corporate structure, and institutional funding. The program offers access to decision-makers, engineering teams, and the global BMW network for validation and scaling within the automotive and mobility industry.
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