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Up2B is a free accelerator program for technology-oriented B2B startups with a focus on digitalization, Industry 4.0, and IT. Through formats such as 'Exploration', 'Sales Booster', 'Fundraising', and 'Market Discovery', Up2B offers structured support tailored to each development stage — from business model validation and sales training to investor outreach and market entry in Baden-Württemberg. The programs combine workshops, individual coaching, and targeted networking, and are carried out as part of the Startup BW initiative of the state of Baden-Württemberg.
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